We don’t yet know what localised trends for social media platforms will look like in 2022, but we anticipate that they may follow use cases such as Yelp or TripAdvisor, where users can view ratings and Comment. Brands and marketers will use them and incorporate social commerce into their sales strategies.
One of the social media trends that marketers and brands should pay attention to in the coming year is to focus on result-oriented social media advertising strategies. Although these social media marketing trends and strategies are not necessarily new, they are constantly evolving and will continue to evolve for the foreseeable future.
You may recognise many of the strategies we mention in this blog post. As 2022 approaches, you must keep abreast of the latest social media marketing trends and updates so that you can interact with your audience in an effective way. As young digital natives age, social commerce through real-time video will almost certainly become the mainstream of social media marketing trends in 2022.
After the socially distant 2020, we are seeing brands using live video as a reference method for interacting with their audience and even as a way to simulate personal shopping experiences. Using video content on social media is a breeze and might seem obvious as social media marketing trends spread, likely because video marketing generates 48% more total engagement - and a staggering 1200% more shares - compared to text or image content. Since many studies show that 82% of all online content will be video content by 2022, it is clear that savvy brands will use this type of content to encourage people to come back for timely and relevant information for the foreseeable future. While this is really not a new trend, influencers should still be an important marketing tactic in 2022.
As regulation and accountability intensifies, more brands are considering influencer marketing and partnerships with content creators. Adding tools like branded content ads on Instagram, YouTube Brand Connect, TikToks Creator Marketplace, and more just shows how important platforms think their creators are. Companies will take content creators and influencer marketing seriously.
Therefore, companies and brands that can participate in trends in the social media environment and interact with their communities will be able to do better in social media marketing and be able to create self-sufficient digital communities. Using diverse social platforms allows you to introduce your brand to new audiences and invite them to interact with it in new and innovative ways.
From shopping messages to Instagram storefronts, social media is constantly evolving and evolving into retail platforms. Social commerce has become a new retail trend for brands, and this trend will only grow. Social commerce is slowly evolving into a traditional retail channel alongside other mediums such as websites and offline stores.
This trend is set to intensify further as more and more social media platforms offer professional selling features such as shopping posts. This trend will continue into 2022 and this time around, shoppers will want and expect to use social media to shop and conduct other customer-related businesses. This is bound to be a social media trend in 2022 as brands use Instagram and Facebook Stories alongside TikTok to showcase their satisfied customers.
Media videos on Instagram, Snapchat and Facebook allow you to promote new products or services in a way that matches your audience's attention in a fast-paced world.
For the SMB marketer, game-related promotions may not be available right now, but with Facebook, Twitter and other major platforms continuing to roll out branded tools for their new features, it comes as no surprise to think about the future. Snapchat has featured illustrative examples such as the opening of virtual pop-up stores for Wal-Mart and Coca-Cola. TikTok continues to reign supreme this year, and Herron expects consumers to shop more in-app video sharing and live streaming.
Awareness of these trends and the competitive landscape will help brands forge closer relationships with their target audiences and earn their trust in order to grow and thrive in the coming year. As a social media marketer, the best you can do is to keep studying trends, online consumer behaviour, and social media data from your teams to determine which trends or strategies to rely on or how to navigate unprecedented online scripts.
Instead, more recent platforms have emerged that offer a fundamentally optimised media model designed to make socialisation among niche audiences more moderating and safer as a community. However, as you can see from the trends discussed, using these social media platforms for business is an art and a science. Also, another reason why you should start investing in social advertising is because social platforms are changing their algorithms.
They now prioritise messages from family and friends over messages from brands. This high number indicates that social marketers cannot risk getting negative feedback from their followers.
Some articles I’ve recently read about Trends for 2022 that are worth checking out are:
Content Marketing Institute “7 Insights To Improve Your Content Marketing SEO in 2022”
Hootsuite “Social Trends 2022”
Social Media Examiner “Social Media Marketing Trends for 2022: Predictions from the Pros”
Check out Episode 12 of the Like Click & Share Podcast where we talk about "Digital Marketing Trends for 2022."
Check out Episode 13 of the Like Click & Share Podcast Where we talk about "Marketing Trends for 2022."
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