top of page
The Purple Blog
Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.


Understanding the EU AI Act: Implications for UK Businesses
The European Union's Artificial Intelligence Act (EU AI Act) is a landmark regulation that sets comprehensive rules for AI systems within the EU. Even though the UK has left the EU, this Act has significant implications for UK businesses, especially those operating in or with the EU market.

Gemma Walton
2 days ago5 min read
5
0


Into the Metaverse: What UK Small Businesses Can Learn from Aespa’s Digital Strategy
Learn how UK small businesses can leverage metaverse and AI technologies inspired by Aespa's digital innovations to stay ahead in the digital world.

Gemma Walton
Apr 119 min read
9
0


AI News: Latest Innovations in Marketing & Content Creation
Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.

Gemma Walton
Feb 106 min read
57
0


The Best Digital Marketing Strategies for 2025
Discover the top digital marketing strategies for 2025, including AI-driven SEO, cross-pollination marketing, and video content trends.

Gemma Walton
Jan 273 min read
8
0


Top Digital Marketing Innovations for 2025: Transformative Strategies for Success
Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.

Gemma Walton
Jan 213 min read
16
0


AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands
Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Gemma Walton
Sep 3, 20247 min read
106
0


Understanding the New EU AI Act: What It Means for UK Businesses
Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.

Gemma Walton
Jul 22, 20245 min read
23
0


How AI is Revolutionising Content Creation for Small Businesses
AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.

Gemma Walton
May 14, 20245 min read
22
0


AI Diploma Online Course: Your Gateway to Advanced Career Opportunities
The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.

Gemma Walton
May 8, 20243 min read
11
0


Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024
Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.

Gemma Walton
Apr 29, 20247 min read
29
0


Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.

Gemma Walton
Oct 3, 20233 min read
17
0


How Can You Create Graphics Using AI?
Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.

Gemma Walton
Feb 10, 20235 min read
14
0


How Can AI Support Your Business In 2023?
By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.

Gemma Walton
Feb 3, 20235 min read
14
0
bottom of page