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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
How Can AI Support Your Business In 2023?
By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.
Gemma Walton
Feb 3, 20235 min read
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Artificial Intelligence Tools For Business Analysis
This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.
Gemma Walton
Oct 8, 20225 min read
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Building A Business Case For Upskilling Your Current Employees
By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.
Gemma Walton
Sep 24, 20225 min read
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Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
Gemma Walton
Sep 20, 20224 min read
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How Do You Encourage Your Workforce To Upskill And Improve Their Career Options
Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.
Gemma Walton
Sep 13, 20225 min read
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What Soft Skills Do You Need If You Work In Tech
As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.
Gemma Walton
Sep 6, 20225 min read
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What Has Changed In Business Analysis Over The Last Five Years?
As the priorities of business and tech continue to merge, titles may shift, but business analysis skills will continue to be critical.
Gemma Walton
Aug 16, 20225 min read
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What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
Gemma Walton
Aug 16, 20225 min read
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What Soft Skills Do You Need If You’re A Business Analyst?
If you want to become a successful business analyst, it is always going to be helpful for you to work on your people skills.
Gemma Walton
Aug 9, 20225 min read
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What Is Digital Transformation?
Digital transformation is a process for radically changing something using digital tools and describes adopting technologies.
Gemma Walton
Aug 2, 20225 min read
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How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence
With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?
Gemma Walton
Jul 27, 20225 min read
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What Will Online Learning Look Like In The Metaverse
Education in the future is going to be, on a metaverse, which is the virtual re-creation of the real world but what will it look like?
Gemma Walton
Jul 20, 20225 min read
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What Will Business Look Like In The Metaverse
From virtual worlds to digital currencies, companies are looking at the tech in the metaverse as ways to serve their customers' needs.
Gemma Walton
Jul 2, 20225 min read
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How To Improve Sales For Your Ecommerce Website
Increasing ecommerce sales is not only about getting customers to your website. One way to increase your sales is to increase the revenue.
Gemma Walton
Jun 12, 20225 min read
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Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
Gemma Walton
Jun 9, 20223 min read
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How Do You Know It’s Time for a Workcation
There are many pros and cons that come along with remote work but one of the most beneficial aspects is flexibility.
Gemma Walton
Jun 2, 20224 min read
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How To Be Successful With Online Learning
If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.
Gemma Walton
May 21, 20224 min read
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What Data Protections Skills Does A Data Protection Officer Need?
Article 37 GDPR states: “The appointment of the Data Protection Officer is based on professional competence.
Gemma Walton
May 12, 20225 min read
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What Are The Business Analysis Techniques?
Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.
Gemma Walton
May 3, 20225 min read
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