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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Aug 27, 20249 min read
The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back
Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.
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Gemma Walton
Jun 25, 20248 min read
From Novice to Expert: How to Elevate Your Brand with Quality Digital Content
Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.
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Gemma Walton
May 14, 20245 min read
How AI is Revolutionising Content Creation for Small Businesses
AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.
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Gemma Walton
Apr 25, 20235 min read
The Future Of Digital Marketing: What's Next For 2023 And Beyond?
This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.
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Gemma Walton
Apr 19, 20232 min read
How To Boost Your Business With The Power Of Social Media
Are you a business owner looking for ways to increase your customer base and drive sales? You need to leverage the power of social media.
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Gemma Walton
Mar 10, 20235 min read
How Can New AI Writing Tools Like ChatGPT3 Help Marketers?
New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly
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Gemma Walton
Feb 14, 20234 min read
Using Short Form Vertical Video Content In Your Social Media Strategy
TikTok has forced other social media giants to adjust what kind of content appears in users’ feeds and that is short form vertical videos.
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Gemma Walton
Jan 17, 20235 min read
How Can You Use AI To Write Content For Your Business Or Brand
In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.
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Gemma Walton
May 8, 20224 min read
How Do You Make A Video Go Viral?
If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.
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Gemma Walton
Apr 28, 20224 min read
How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
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Gemma Walton
Jan 21, 20225 min read
Building An Engaged Online Community For Your Small Business
You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.
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Gemma Walton
Jan 4, 20226 min read
Creating Videos For Social Media Isn't As Hard As You Think
Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!
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Gemma Walton
Dec 31, 20213 min read
Why Is Marketing Automation Important For Small Businesses?
Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time & sales process.
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