The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back

Gemma Walton

Aug 279 min read

The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back

Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.

Gemma Walton

Jun 257 min read

From Novice to Expert: How to Elevate Your Brand with Quality Digital Content

Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.

How AI is Revolutionising Content Creation for Small Businesses

Gemma Walton

May 144 min read

How AI is Revolutionising Content Creation for Small Businesses

AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

Gemma Walton

Apr 25, 20235 min read

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

How To Boost Your Business With The Power Of Social Media

Gemma Walton

Apr 19, 20232 min read

How To Boost Your Business With The Power Of Social Media

Are you a business owner looking for ways to increase your customer base and drive sales? You need to leverage the power of social media.

How Can New AI Writing Tools Like ChatGPT3 Help Marketers?

Gemma Walton

Mar 10, 20235 min read

How Can New AI Writing Tools Like ChatGPT3 Help Marketers?

New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly

Using Short Form Vertical Video Content In Your Social Media Strategy

Gemma Walton

Feb 14, 20234 min read

Using Short Form Vertical Video Content In Your Social Media Strategy

TikTok has forced other social media giants to adjust what kind of content appears in users’ feeds and that is short form vertical videos.

Gemma Walton

Jan 17, 20235 min read

How Can You Use AI To Write Content For Your Business Or Brand

In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.

Gemma Walton

May 8, 20224 min read

How Do You Make A Video Go Viral?

If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.

How Do You Repurpose Content For Other Channels?

Gemma Walton

Apr 28, 20224 min read

How Do You Repurpose Content For Other Channels?

There are different formats for content reuse and different channels you can consider when reusing content.

Building An Engaged Online Community For Your Small Business

Gemma Walton

Jan 21, 20225 min read

Building An Engaged Online Community For Your Small Business

You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.

Creating Videos For Social Media Isn't As Hard As You Think

Gemma Walton

Jan 4, 20226 min read

Creating Videos For Social Media Isn't As Hard As You Think

Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!

Why Is Marketing Automation Important For Small Businesses?

Gemma Walton

Dec 31, 20213 min read

Why Is Marketing Automation Important For Small Businesses?

Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time & sales process.

Gemma Walton Marketing

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