The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Gemma Walton

May 243 min read

What Does a Digital Product Manager Do?

In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.

Small Business Success: Top Digital Marketing Tips for 2024

Gemma Walton

Oct 31, 20234 min read

Small Business Success: Top Digital Marketing Tips for 2024

Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.

Exploring the Cost Effectiveness of White Label Crypto Exchange Solutions

Gemma Walton

Jul 23, 20235 min read

Exploring the Cost Effectiveness of White Label Crypto Exchange Solutions

Cryptocurrencies have gained significant popularity in recent years, and with that the demand for crypto exchange platforms has also surged.

What Social Media And Website Design Trends Will There Be In 2023?

Gemma Walton

Feb 21, 20235 min read

What Social Media And Website Design Trends Will There Be In 2023?

With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.

Gemma Walton

Feb 10, 20235 min read

How Can You Create Graphics Using AI?

Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.

Artificial Intelligence Tools For Business Analysis

Gemma Walton

Oct 8, 20225 min read

Artificial Intelligence Tools For Business Analysis

This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.

Why Is Short Form Video Content The Future

Gemma Walton

Oct 4, 20224 min read

Why Is Short Form Video Content The Future

Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.

Tips To Keep Up To Date With Changes To Social Media Channels

Gemma Walton

Sep 17, 20224 min read

Tips To Keep Up To Date With Changes To Social Media Channels

By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.

How Do You Work Out The Best Social Media Channels To Use For Your Business

Gemma Walton

Sep 8, 20225 min read

How Do You Work Out The Best Social Media Channels To Use For Your Business

Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.

Gemma Walton

Aug 2, 20225 min read

What Is Digital Transformation?

Digital transformation is a process for radically changing something using digital tools and describes adopting technologies.

How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence

Gemma Walton

Jul 27, 20225 min read

How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence

With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?

What Will Business Look Like In The Metaverse

Gemma Walton

Jul 2, 20225 min read

What Will Business Look Like In The Metaverse

From virtual worlds to digital currencies, companies are looking at the tech in the metaverse as ways to serve their customers' needs.

What Will Data Protection Look Like In The Metaverse?

Gemma Walton

Jun 27, 20225 min read

What Will Data Protection Look Like In The Metaverse?

The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.

How To Improve Your Online Presence In 2022

Gemma Walton

May 17, 20224 min read

How To Improve Your Online Presence In 2022

You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.

Gemma Walton

May 15, 20224 min read

What Is Google Analytics V4?

The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.

Gemma Walton

Apr 21, 20224 min read

What Are Non Fungible Tokens Or NFTs?

Non-fungible tokens, or NFTs, are pieces of digital content connected to a blockchain, the digital database that underpins cryptocurrencies.

Gemma Walton

Feb 1, 20223 min read

The Importance Of A Social Media Plan

Social media marketing can help you build a dedicated audience where people will share your content and support you.

Why Do You Need To Create A Social Media Strategy For Your Business For 2022?

Gemma Walton

Jan 28, 20225 min read

Why Do You Need To Create A Social Media Strategy For Your Business For 2022?

If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.

Setting Up A Facebook Page For Your Business

Gemma Walton

Jan 25, 20225 min read

Setting Up A Facebook Page For Your Business

Facebook has over 2 billion active monthly users and is still the number one social media channel for marketers! So, it’s a great free tool!

Creating Videos For Social Media Isn't As Hard As You Think

Gemma Walton

Jan 4, 20226 min read

Creating Videos For Social Media Isn't As Hard As You Think

Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!

Gemma Walton Marketing

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