Gemma Walton
How to Stay Ahead: The Benefits Of Upskilling In AI
As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.
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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Mar 3, 20234 min read
What Will Change In Digital Marketing In 2023?
From creating video content to tapping into digital creators, these trends will be shaping marketing strategies for 2023 and beyond.
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Gemma Walton
Feb 10, 20235 min read
How Can You Create Graphics Using AI?
Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.
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Gemma Walton
Nov 4, 20225 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
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Gemma Walton
Oct 4, 20224 min read
Why Is Short Form Video Content The Future
Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.
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Gemma Walton
Sep 17, 20224 min read
Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
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Gemma Walton
Sep 8, 20225 min read
How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
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Gemma Walton
Aug 16, 20225 min read
What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
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Gemma Walton
Jun 24, 20225 min read
How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
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Gemma Walton
May 29, 20224 min read
Ecommerce Home Page Best Practices For Conversions
In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.
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Gemma Walton
May 17, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
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Gemma Walton
Apr 28, 20224 min read
How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
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Gemma Walton
Apr 3, 20225 min read
What Is Marketing In The Metaverse?
The digital marketing metaverse is going to be pretty cool. Understanding what it is and what it is capable of will give marketers an edge.
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Gemma Walton
Mar 18, 20225 min read
Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
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Gemma Walton
Feb 24, 20225 min read
How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started
February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.
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Gemma Walton
Feb 20, 20222 min read
Nudl Funding Case Study - Key Wellbeing
Key Wellbeing needed funding for marketing support to develop skills and strategies to market their company globally and grow their clients.
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Gemma Walton
Feb 16, 20225 min read
Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
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Gemma Walton
Feb 15, 20221 min read
NUDL Funding Case Study - Harvey & Hugo
Harvey & Hugo needed funding to boost their sales and marketing function in order to capitalise on current growth. They secured £33,000.
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Gemma Walton
Feb 8, 20225 min read
Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
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Gemma Walton
Feb 1, 20223 min read
The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
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