The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back

Gemma Walton

Aug 279 min read

The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back

Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.

Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them

Gemma Walton

Aug 255 min read

Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them

Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn

Gemma Walton

Jul 293 min read

KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn

Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.

The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies

Gemma Walton

Jul 1612 min read

The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies

Rated 5 out of 5 stars.(1)

Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?

The Taylor Swift Principle and Rule: Gary Vaynerchuk's Insight on Marketing and Community Building

Gemma Walton

Jun 214 min read

The Taylor Swift Principle and Rule: Gary Vaynerchuk's Insight on Marketing and Community Building

Learn about Gary Vaynerchuk's Taylor Swift Principle and Rule, and how they revolutionise marketing and community building.

What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink

Gemma Walton

Jun 1710 min read

What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink

Rated 5 out of 5 stars.(2)

Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

Gemma Walton

Apr 25, 20235 min read

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

Gemma Walton

Feb 10, 20235 min read

How Can You Create Graphics Using AI?

Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.

Gemma Walton

Jul 13, 20224 min read

Top Tips For SEO In 2022

These SEO tips can help you rank better on Google, Bing, and other search engines, increase visibility and drive more traffic to your site.

How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month

Gemma Walton

Jun 19, 20225 min read

How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month

There is no better time than Pride month to review a few ways you can champion social issues and reflect your company’s values on this.

Gemma Walton Marketing

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