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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Business Analysis Techniques in Marketing and Digital
In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.
Gemma Walton
Apr 15 min read
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The Power of Personalisation: Tailoring Your Digital Marketing Strategy for Maximum Impact
Discover how personalised marketing strategies can boost engagement and conversions. Learn the benefits of tailoring your strategies.
Gemma Walton
Feb 243 min read
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KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn
Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.
Gemma Walton
Jul 29, 20244 min read
23
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The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies
Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?
Gemma Walton
Jul 16, 202412 min read
303
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The Taylor Swift Principle and Rule: Gary Vaynerchuk's Insight on Marketing and Community Building
Learn about Gary Vaynerchuk's Taylor Swift Principle and Rule, and how they revolutionise marketing and community building.
Gemma Walton
Jun 21, 20244 min read
103
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What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink
Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.
Gemma Walton
Jun 17, 202411 min read
200
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Boosting Your Brand on a Budget: Affordable Marketing Tactics That Work
Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.
Gemma Walton
May 31, 20247 min read
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AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
Gemma Walton
Nov 4, 20225 min read
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How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month
There is no better time than Pride month to review a few ways you can champion social issues and reflect your company’s values on this.
Gemma Walton
Jun 19, 20225 min read
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Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
Gemma Walton
Mar 18, 20225 min read
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Nudl Funding Case Study - Key Wellbeing
Key Wellbeing needed funding for marketing support to develop skills and strategies to market their company globally and grow their clients.
Gemma Walton
Feb 20, 20222 min read
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Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
Gemma Walton
Feb 16, 20225 min read
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Why Is Marketing Automation Important For Small Businesses?
Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time & sales process.
Gemma Walton
Dec 31, 20213 min read
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