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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Jul 2, 20248 min read
Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work
Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.
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Gemma Walton
May 24, 20244 min read
What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.
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Gemma Walton
Oct 5, 20233 min read
Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023
In the huge and ever-growing world of online marketing, it's easy for small businesses to get lost in the mix. But there’s one must have!
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Gemma Walton
Jan 17, 20235 min read
How Can You Use AI To Write Content For Your Business Or Brand
In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.
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Gemma Walton
Nov 4, 20225 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
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Gemma Walton
Oct 30, 20221 min read
Complete Performance Scale Up 6 Week Program
Start 2023 with a focussed growth plan and the tools you need to improve your performance and productivity for a prosperous year!
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Gemma Walton
Sep 20, 20224 min read
Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
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Gemma Walton
Sep 1, 20225 min read
How Do You Perform An SEO Audit
Performing an SEO audit is a great way to evaluate your websites ranking and help you improve your sites online performance.
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Gemma Walton
Aug 16, 20225 min read
What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
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Gemma Walton
Jun 12, 20225 min read
How To Improve Sales For Your Ecommerce Website
Increasing ecommerce sales is not only about getting customers to your website. One way to increase your sales is to increase the revenue.
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Gemma Walton
Jun 9, 20223 min read
Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
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Gemma Walton
Jun 5, 20225 min read
Best Practice For Running A Successful Ecommerce Website
For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.
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Gemma Walton
May 17, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
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Gemma Walton
May 15, 20224 min read
What Is Google Analytics V4?
The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.
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Gemma Walton
Jan 25, 20225 min read
Setting Up A Facebook Page For Your Business
Facebook has over 2 billion active monthly users and is still the number one social media channel for marketers! So, it’s a great free tool!
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Gemma Walton
Jan 21, 20225 min read
Building An Engaged Online Community For Your Small Business
You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.
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Gemma Walton
Jan 18, 20226 min read
12 Tips For Local SEO For Your Small Business
Local SEO is optimisation for a business with a local location that serves an area e.g. Sunderland rather than a national head office.
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