The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

Gemma Walton

Apr 25, 20235 min read

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

What Will Change In Digital Marketing In 2023?

Gemma Walton

Mar 3, 20234 min read

What Will Change In Digital Marketing In 2023?

From creating video content to tapping into digital creators, these trends will be shaping marketing strategies for 2023 and beyond.

What Social Media And Website Design Trends Will There Be In 2023?

Gemma Walton

Feb 21, 20235 min read

What Social Media And Website Design Trends Will There Be In 2023?

With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.

What Are The Data Protection Trends For 2023?

Gemma Walton

Feb 17, 20235 min read

What Are The Data Protection Trends For 2023?

As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.

What Are The Social Media Trends For 2023?

Gemma Walton

Feb 7, 20235 min read

What Are The Social Media Trends For 2023?

Major social media platforms like Twitter, Facebook and LinkedIn are improving their video content to catch up with TikTok.

How Can AI Support Your Business In 2023?

Gemma Walton

Feb 3, 20235 min read

How Can AI Support Your Business In 2023?

By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.

What Has Changed In Digital Marketing Over The Last Five Years?

Gemma Walton

Aug 16, 20225 min read

What Has Changed In Digital Marketing Over The Last Five Years?

Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?

What Will Online Learning Look Like In The Metaverse

Gemma Walton

Jul 20, 20225 min read

What Will Online Learning Look Like In The Metaverse

Education in the future is going to be, on a metaverse, which is the virtual re-creation of the real world but what will it look like?

How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started

Gemma Walton

Feb 24, 20225 min read

How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started

February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.

Gemma Walton

Jan 11, 20224 min read

Social Media Trends for 2022

We don’t yet know what these localised social media platforms will look like, but we anticipate that they may follow use cases such as Yelp.

Gemma Walton Marketing

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