The Purple Blog

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Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

How To Boost Your Business With The Power Of Social Media

Gemma Walton

Apr 19, 20232 min read

How To Boost Your Business With The Power Of Social Media

Are you a business owner looking for ways to increase your customer base and drive sales? You need to leverage the power of social media.

Using Short Form Vertical Video Content In Your Social Media Strategy

Gemma Walton

Feb 14, 20234 min read

Using Short Form Vertical Video Content In Your Social Media Strategy

TikTok has forced other social media giants to adjust what kind of content appears in users’ feeds and that is short form vertical videos.

What Are The Social Media Trends For 2023?

Gemma Walton

Feb 7, 20235 min read

What Are The Social Media Trends For 2023?

Major social media platforms like Twitter, Facebook and LinkedIn are improving their video content to catch up with TikTok.

Tips To Keep Up To Date With Changes To Social Media Channels

Gemma Walton

Sep 17, 20224 min read

Tips To Keep Up To Date With Changes To Social Media Channels

By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.

How Do You Work Out The Best Social Media Channels To Use For Your Business

Gemma Walton

Sep 8, 20225 min read

How Do You Work Out The Best Social Media Channels To Use For Your Business

Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.

Gemma Walton

Feb 1, 20223 min read

The Importance Of A Social Media Plan

Social media marketing can help you build a dedicated audience where people will share your content and support you.

Why Do You Need To Create A Social Media Strategy For Your Business For 2022?

Gemma Walton

Jan 28, 20225 min read

Why Do You Need To Create A Social Media Strategy For Your Business For 2022?

If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.

Gemma Walton

Jan 11, 20224 min read

Social Media Trends for 2022

We don’t yet know what these localised social media platforms will look like, but we anticipate that they may follow use cases such as Yelp.

Gemma Walton Marketing

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