The Purple Blog

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Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Small Business Success: Top Digital Marketing Tips for 2024

Gemma Walton

Oct 31, 20234 min read

Small Business Success: Top Digital Marketing Tips for 2024

Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.

What Social Media And Website Design Trends Will There Be In 2023?

Gemma Walton

Feb 21, 20235 min read

What Social Media And Website Design Trends Will There Be In 2023?

With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.

Gemma Walton

Sep 1, 20225 min read

How Do You Perform An SEO Audit

Performing an SEO audit is a great way to evaluate your websites ranking and help you improve your sites online performance.

Best Practice For Running A Successful Ecommerce Website

Gemma Walton

Jun 5, 20225 min read

Best Practice For Running A Successful Ecommerce Website

For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.

Ecommerce Home Page Best Practices For Conversions

Gemma Walton

May 29, 20224 min read

Ecommerce Home Page Best Practices For Conversions

In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.

How To Improve Your Online Presence In 2022

Gemma Walton

May 17, 20224 min read

How To Improve Your Online Presence In 2022

You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.

Gemma Walton

May 15, 20224 min read

What Is Google Analytics V4?

The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.

Building An Engaged Online Community For Your Small Business

Gemma Walton

Jan 21, 20225 min read

Building An Engaged Online Community For Your Small Business

You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.

12 Tips For Local SEO For Your Small Business

Gemma Walton

Jan 18, 20226 min read

12 Tips For Local SEO For Your Small Business

Local SEO is optimisation for a business with a local location that serves an area e.g. Sunderland rather than a national head office.

How To Increase Sales Through Your Website

Gemma Walton

Jan 7, 20226 min read

How To Increase Sales Through Your Website

This will enable you to create a powerful structure for your digital marketing campaigns and achieve the best results in terms of sales.

Creating Videos For Social Media Isn't As Hard As You Think

Gemma Walton

Jan 4, 20226 min read

Creating Videos For Social Media Isn't As Hard As You Think

Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!

Why Is Marketing Automation Important For Small Businesses?

Gemma Walton

Dec 31, 20213 min read

Why Is Marketing Automation Important For Small Businesses?

Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time & sales process.

Gemma Walton Marketing

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