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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Oct 31, 20234 min read
Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.
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Gemma Walton
Feb 21, 20235 min read
What Social Media And Website Design Trends Will There Be In 2023?
With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.
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Gemma Walton
Sep 1, 20225 min read
How Do You Perform An SEO Audit
Performing an SEO audit is a great way to evaluate your websites ranking and help you improve your sites online performance.
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Gemma Walton
Jun 5, 20225 min read
Best Practice For Running A Successful Ecommerce Website
For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.
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Gemma Walton
May 29, 20224 min read
Ecommerce Home Page Best Practices For Conversions
In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.
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Gemma Walton
May 17, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
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Gemma Walton
May 15, 20224 min read
What Is Google Analytics V4?
The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.
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Gemma Walton
Jan 21, 20225 min read
Building An Engaged Online Community For Your Small Business
You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.
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Gemma Walton
Jan 18, 20226 min read
12 Tips For Local SEO For Your Small Business
Local SEO is optimisation for a business with a local location that serves an area e.g. Sunderland rather than a national head office.
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Gemma Walton
Jan 7, 20226 min read
How To Increase Sales Through Your Website
This will enable you to create a powerful structure for your digital marketing campaigns and achieve the best results in terms of sales.
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Gemma Walton
Jan 4, 20226 min read
Creating Videos For Social Media Isn't As Hard As You Think
Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!
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Gemma Walton
Dec 31, 20213 min read
Why Is Marketing Automation Important For Small Businesses?
Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time & sales process.
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