The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024

Gemma Walton

Apr 297 min read

Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024

Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.

AI Upskilling for UK Businesses: How UK SMEs Can Thrive with Government-Backed Training Programs

Gemma Walton

Apr 174 min read

AI Upskilling for UK Businesses: How UK SMEs Can Thrive with Government-Backed Training Programs

Discover the UK Government's new AI training subsidy scheme offering 50% match funding for SMEs in the Professional Business Services sector

Crafting an Effective Onboarding Process for Your New Marketing Team Member in 2024

Gemma Walton

Jan 153 min read

Crafting an Effective Onboarding Process for Your New Marketing Team Member in 2024

As you gear up for business growth, bringing in a new marketing team member is an exciting move. Their onboarding is key to your success.

Mastering Google My Business A Key to Your Success

Gemma Walton

Nov 7, 20233 min read

Mastering Google My Business A Key to Your Success

If you’re a business owner & you’re not using Google My Business, you're missing out on the opportunity to connect with potential customers.

Small Business Success: Top Digital Marketing Tips for 2024

Gemma Walton

Oct 31, 20234 min read

Small Business Success: Top Digital Marketing Tips for 2024

Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.

Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond

Gemma Walton

Oct 17, 20234 min read

Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond

The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?

The Social Media Revolution: Why UK Small Businesses Should Get on Board

Gemma Walton

Oct 12, 20234 min read

The Social Media Revolution: Why UK Small Businesses Should Get on Board

If you’re a UK small business and you’re not already harnessing the power of social media, you're missing out on a golden opportunity.

Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023

Gemma Walton

Oct 5, 20233 min read

Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023

In the huge and ever-growing world of online marketing, it's easy for small businesses to get lost in the mix. But there’s one must have!

Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge

Gemma Walton

Oct 3, 20233 min read

Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.

Exciting Updates to the Duco Digital Training Website

Gemma Walton

Jul 27, 20232 min read

Exciting Updates to the Duco Digital Training Website

The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.

Exploring the Cost Effectiveness of White Label Crypto Exchange Solutions

Gemma Walton

Jul 23, 20235 min read

Exploring the Cost Effectiveness of White Label Crypto Exchange Solutions

Cryptocurrencies have gained significant popularity in recent years, and with that the demand for crypto exchange platforms has also surged.

The Benefits Of Investing In Digital Marketing For Business Owners

Gemma Walton

Jun 29, 20235 min read

The Benefits Of Investing In Digital Marketing For Business Owners

Start working with me today to elevate your small businesses digital presence online and increase your profits to grow.

10 Digital Marketing Tools Every Business Owner Should Know About

Gemma Walton

Jun 22, 20233 min read

10 Digital Marketing Tools Every Business Owner Should Know About

Looking for digital marketing tools to help your business succeed? Check out my list of the top 10 tools every business owner should know.

Why Professional Footballers Should Wear Smart Armor Shin Pads

Gemma Walton

May 8, 20232 min read

Why Professional Footballers Should Wear Smart Armor Shin Pads

Smart Armor shin pads are essential for professional footballers. They provide protection and can help players perform at their best.

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

Gemma Walton

Apr 25, 20235 min read

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

The ABC’s Of Data Protection: What Every Employee Should Know

Gemma Walton

Apr 23, 20235 min read

The ABC’s Of Data Protection: What Every Employee Should Know

Data protection is a critical part of any organisation’s operations and every employee should understand the ABCs of data protection.

How To Boost Your Business With The Power Of Social Media

Gemma Walton

Apr 19, 20232 min read

How To Boost Your Business With The Power Of Social Media

Are you a business owner looking for ways to increase your customer base and drive sales? You need to leverage the power of social media.

How Can New AI Writing Tools Like ChatGPT3 Help Marketers?

Gemma Walton

Mar 10, 20235 min read

How Can New AI Writing Tools Like ChatGPT3 Help Marketers?

New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly

Gemma Walton Marketing

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