The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

How to Stay Ahead: The Benefits Of Upskilling In AI

Gemma Walton

Mar 7, 20232 min read

How to Stay Ahead: The Benefits Of Upskilling In AI

As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.

What Will Change In Digital Marketing In 2023?

Gemma Walton

Mar 3, 20234 min read

What Will Change In Digital Marketing In 2023?

From creating video content to tapping into digital creators, these trends will be shaping marketing strategies for 2023 and beyond.

What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?

Gemma Walton

Feb 28, 20235 min read

What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?

In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.

What Will Change In Data Protection For Business In 2023?

Gemma Walton

Feb 24, 20235 min read

What Will Change In Data Protection For Business In 2023?

In 2023, there will be an increase in global legislation on data privacy and the development of US privacy regulations.

What Social Media And Website Design Trends Will There Be In 2023?

Gemma Walton

Feb 21, 20235 min read

What Social Media And Website Design Trends Will There Be In 2023?

With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.

What Are The Data Protection Trends For 2023?

Gemma Walton

Feb 17, 20235 min read

What Are The Data Protection Trends For 2023?

As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.

Using Short Form Vertical Video Content In Your Social Media Strategy

Gemma Walton

Feb 14, 20234 min read

Using Short Form Vertical Video Content In Your Social Media Strategy

TikTok has forced other social media giants to adjust what kind of content appears in users’ feeds and that is short form vertical videos.

Gemma Walton

Feb 10, 20235 min read

How Can You Create Graphics Using AI?

Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.

What Are The Social Media Trends For 2023?

Gemma Walton

Feb 7, 20235 min read

What Are The Social Media Trends For 2023?

Major social media platforms like Twitter, Facebook and LinkedIn are improving their video content to catch up with TikTok.

How Can AI Support Your Business In 2023?

Gemma Walton

Feb 3, 20235 min read

How Can AI Support Your Business In 2023?

By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.

Gemma Walton

Jan 17, 20235 min read

How Can You Use AI To Write Content For Your Business Or Brand

In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.

Gemma Walton

Nov 4, 20225 min read

AI Tools For Marketing

AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.

Complete Performance Scale Up 6 Week Program

Gemma Walton

Oct 30, 20221 min read

Complete Performance Scale Up 6 Week Program

Start 2023 with a focussed growth plan and the tools you need to improve your performance and productivity for a prosperous year!

Artificial Intelligence Tools For Business Analysis

Gemma Walton

Oct 8, 20225 min read

Artificial Intelligence Tools For Business Analysis

This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.

Why Is Short Form Video Content The Future

Gemma Walton

Oct 4, 20224 min read

Why Is Short Form Video Content The Future

Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.

Building A Business Case For Upskilling Your Current Employees

Gemma Walton

Sep 24, 20225 min read

Building A Business Case For Upskilling Your Current Employees

By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.

Gemma Walton

Sep 20, 20224 min read

Top Tips For Online Learning

In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.

Tips To Keep Up To Date With Changes To Social Media Channels

Gemma Walton

Sep 17, 20224 min read

Tips To Keep Up To Date With Changes To Social Media Channels

By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.

Gemma Walton Marketing

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