The Purple Blog

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Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

How Do You Know It’s Time for a Workcation

Gemma Walton

Jun 2, 20224 min read

How Do You Know It’s Time for a Workcation

There are many pros and cons that come along with remote work but one of the most beneficial aspects is flexibility.

Ecommerce Home Page Best Practices For Conversions

Gemma Walton

May 29, 20224 min read

Ecommerce Home Page Best Practices For Conversions

In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.

How To Be Successful With Online Learning

Gemma Walton

May 21, 20224 min read

How To Be Successful With Online Learning

If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.

How To Improve Your Online Presence In 2022

Gemma Walton

May 17, 20224 min read

How To Improve Your Online Presence In 2022

You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.

Gemma Walton

May 15, 20224 min read

What Is Google Analytics V4?

The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.

What Data Protections Skills Does A Data Protection Officer Need?

Gemma Walton

May 12, 20225 min read

What Data Protections Skills Does A Data Protection Officer Need?

Article 37 GDPR states: “The appointment of the Data Protection Officer is based on professional competence.

Gemma Walton

May 8, 20224 min read

How Do You Make A Video Go Viral?

If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.

What Are The Business Analysis Techniques?

Gemma Walton

May 3, 20225 min read

What Are The Business Analysis Techniques?

Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.

How Do You Repurpose Content For Other Channels?

Gemma Walton

Apr 28, 20224 min read

How Do You Repurpose Content For Other Channels?

There are different formats for content reuse and different channels you can consider when reusing content.

What Tasks Does A Data Protection Officer Have To Carry Out?

Gemma Walton

Apr 25, 20225 min read

What Tasks Does A Data Protection Officer Have To Carry Out?

The role of a Data Protection Officer is to inform companies (whether data controllers or processors) of their data protection obligations.

Gemma Walton

Apr 21, 20224 min read

What Are Non Fungible Tokens Or NFTs?

Non-fungible tokens, or NFTs, are pieces of digital content connected to a blockchain, the digital database that underpins cryptocurrencies.

Gemma Walton

Apr 15, 20221 min read

How to Study Online with Dyslexia

Studying online with dyslexia needn't hold you back from learning online. In this blog, I share links to popular tools which you can use.

How To Avoid Getting Your Social Media Hacked In 2022

Gemma Walton

Apr 13, 20224 min read

How To Avoid Getting Your Social Media Hacked In 2022

Often, social media accounts are hacked because of poor answers to security questions, not because of cracking the password itself.

What Does Data Protection Look Like For The World In 2022

Gemma Walton

Apr 5, 20225 min read

What Does Data Protection Look Like For The World In 2022

As reported last year, the EU GDPR continues to be the new global standard and adhering to it will make compliance with future laws easier.

Gemma Walton

Apr 3, 20225 min read

What Is Marketing In The Metaverse?

The digital marketing metaverse is going to be pretty cool. Understanding what it is and what it is capable of will give marketers an edge.

Gemma Walton

Apr 2, 20222 min read

Case Study - Organic Pilates

Check out this Case Study about Organic Pilates who I helped with their digital strategy, some marketing automation and online presence.

Gemma Walton

Apr 1, 20222 min read

Case Study - Vibrant Thinking

Check out this Case Study with Vibrant Thinking who I helped develop their digital strategy, personas, key message and with video creation.

Case Study - Pennington Funeral Services

Gemma Walton

Mar 30, 20222 min read

Case Study - Pennington Funeral Services

Check out this Case Study about Pennington Funeral Services who I helped get online with Google My Business and Facebook and a simple site.

Gemma Walton Marketing

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