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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Jun 24, 20225 min read
How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
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Gemma Walton
Jun 19, 20225 min read
How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month
There is no better time than Pride month to review a few ways you can champion social issues and reflect your company’s values on this.
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Gemma Walton
Jun 12, 20225 min read
How To Improve Sales For Your Ecommerce Website
Increasing ecommerce sales is not only about getting customers to your website. One way to increase your sales is to increase the revenue.
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Gemma Walton
Jun 9, 20223 min read
Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
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Gemma Walton
Jun 5, 20225 min read
Best Practice For Running A Successful Ecommerce Website
For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.
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Gemma Walton
Jun 2, 20224 min read
How Do You Know It’s Time for a Workcation
There are many pros and cons that come along with remote work but one of the most beneficial aspects is flexibility.
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Gemma Walton
May 29, 20224 min read
Ecommerce Home Page Best Practices For Conversions
In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.
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Gemma Walton
May 21, 20224 min read
How To Be Successful With Online Learning
If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.
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Gemma Walton
May 17, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
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Gemma Walton
May 15, 20224 min read
What Is Google Analytics V4?
The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.
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Gemma Walton
May 12, 20225 min read
What Data Protections Skills Does A Data Protection Officer Need?
Article 37 GDPR states: “The appointment of the Data Protection Officer is based on professional competence.
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Gemma Walton
May 8, 20224 min read
How Do You Make A Video Go Viral?
If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.
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Gemma Walton
May 3, 20225 min read
What Are The Business Analysis Techniques?
Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.
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Gemma Walton
Apr 28, 20224 min read
How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
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Gemma Walton
Apr 25, 20225 min read
What Tasks Does A Data Protection Officer Have To Carry Out?
The role of a Data Protection Officer is to inform companies (whether data controllers or processors) of their data protection obligations.
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Gemma Walton
Apr 21, 20224 min read
What Are Non Fungible Tokens Or NFTs?
Non-fungible tokens, or NFTs, are pieces of digital content connected to a blockchain, the digital database that underpins cryptocurrencies.
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Gemma Walton
Apr 15, 20221 min read
How to Study Online with Dyslexia
Studying online with dyslexia needn't hold you back from learning online. In this blog, I share links to popular tools which you can use.
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Gemma Walton
Apr 13, 20224 min read
How To Avoid Getting Your Social Media Hacked In 2022
Often, social media accounts are hacked because of poor answers to security questions, not because of cracking the password itself.
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