The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Gemma Walton

Mar 30, 20222 min read

Case Study - Flourish Unlimited

Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy

Gemma Walton

Mar 29, 20222 min read

Do Business Analysts Add Value?

Industry experts Christina Lovelock, Debra Paul, Linda Parker and David Beckham discuss Business Analysts and ask do they add value.

What Does A Marketing Business Analyst Do?

Gemma Walton

Mar 25, 20225 min read

What Does A Marketing Business Analyst Do?

Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.

How Do You Get A Job In Business Analysis?

Gemma Walton

Mar 22, 20222 min read

How Do You Get A Job In Business Analysis?

Looking for a new career or thinking about getting a job in business analysis? Not sure where to start or what qualifications you need?

Marketing Strategies For Your Small Business To Help You Grow

Gemma Walton

Mar 18, 20225 min read

Marketing Strategies For Your Small Business To Help You Grow

If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.

Gemma Walton

Mar 17, 20225 min read

What Does A Data Protection Officer Do?

A Data Protection Officer is an employee or contractor hired to oversee a company's data protection strategy and ensure compliance.

Gemma Walton

Mar 15, 20222 min read

How Do You Become A Business Analyst?

Ever wondered what it would be like to create apps or defend companies from cyber-attacks? Interested in how to become a Business Analyst?

Gemma Walton

Mar 10, 20225 min read

Artificial Intelligence In Marketing

Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.

International Women’s Day 2022 – Women’s Empowerment

Gemma Walton

Mar 8, 20225 min read

International Women’s Day 2022 – Women’s Empowerment

Women’s Empowerment - for me there’s one person who is always a fantastic example of this - Lady Gaga as she always empowers people.

International Women’s Day 2022 – Women and Sport

Gemma Walton

Mar 8, 20227 min read

International Women’s Day 2022 – Women and Sport

Women and Sport - there are a few people I mention in this post who are great examples; USWNT, Alex Morgan and tennis star Serena Williams.

International Women’s Day 2022 – Women Forging Change

Gemma Walton

Mar 8, 20226 min read

International Women’s Day 2022 – Women Forging Change

Women Forging Change In Music - I’ve chosen this category as there are amazing examples of women breaking barriers creating equality.

Save The Date - International Women's Day 2022

Gemma Walton

Mar 1, 20222 min read

Save The Date - International Women's Day 2022

Make sure you save the date for this year's "International Women's Day" which is Tuesday 8th March 2022. The theme is "Break The Bias."

How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started

Gemma Walton

Feb 24, 20225 min read

How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started

February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.

Gemma Walton

Feb 20, 20222 min read

Nudl Funding Case Study - Key Wellbeing

Key Wellbeing needed funding for marketing support to develop skills and strategies to market their company globally and grow their clients.

Marketing Planning For Your Business For 2022

Gemma Walton

Feb 16, 20225 min read

Marketing Planning For Your Business For 2022

Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.

Gemma Walton

Feb 15, 20221 min read

NUDL Funding Case Study - Harvey & Hugo

Harvey & Hugo needed funding to boost their sales and marketing function in order to capitalise on current growth. They secured £33,000.

Why Should You Set Up And Keep Up To Date Your Google My Business Page?

Gemma Walton

Feb 8, 20225 min read

Why Should You Set Up And Keep Up To Date Your Google My Business Page?

Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!

Gemma Walton

Feb 1, 20223 min read

The Importance Of A Social Media Plan

Social media marketing can help you build a dedicated audience where people will share your content and support you.

Gemma Walton Marketing

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