The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands

Gemma Walton

Sep 37 min read

AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge

Gemma Walton

Oct 3, 20233 min read

Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

Gemma Walton

Apr 25, 20235 min read

The Future Of Digital Marketing: What's Next For 2023 And Beyond?

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

How Can New AI Writing Tools Like ChatGPT3 Help Marketers?

Gemma Walton

Mar 10, 20235 min read

How Can New AI Writing Tools Like ChatGPT3 Help Marketers?

New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly

How to Stay Ahead: The Benefits Of Upskilling In AI

Gemma Walton

Mar 7, 20232 min read

How to Stay Ahead: The Benefits Of Upskilling In AI

As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.

What Social Media And Website Design Trends Will There Be In 2023?

Gemma Walton

Feb 21, 20235 min read

What Social Media And Website Design Trends Will There Be In 2023?

With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.

Gemma Walton

Feb 10, 20235 min read

How Can You Create Graphics Using AI?

Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.

How Can AI Support Your Business In 2023?

Gemma Walton

Feb 3, 20235 min read

How Can AI Support Your Business In 2023?

By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.

Gemma Walton Marketing

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