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The Purple Blog
Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.


Business Analysis Techniques in Marketing and Digital
In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.
Gemma Walton
3 days ago5 min read
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AI News: Latest Innovations in Marketing & Content Creation
Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.
Gemma Walton
Feb 106 min read
36
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AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands
Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.
Gemma Walton
Sep 3, 20247 min read
101
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Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.
Gemma Walton
Oct 3, 20233 min read
17
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The Future Of Digital Marketing: What's Next For 2023 And Beyond?
This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.
Gemma Walton
Apr 25, 20235 min read
10
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How Can New AI Writing Tools Like ChatGPT3 Help Marketers?
New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly
Gemma Walton
Mar 10, 20235 min read
14
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How to Stay Ahead: The Benefits Of Upskilling In AI
As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.
Gemma Walton
Mar 7, 20232 min read
10
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What Social Media And Website Design Trends Will There Be In 2023?
With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.
Gemma Walton
Feb 21, 20235 min read
7
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How Can You Create Graphics Using AI?
Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.
Gemma Walton
Feb 10, 20235 min read
13
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How Can AI Support Your Business In 2023?
By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.
Gemma Walton
Feb 3, 20235 min read
14
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