top of page
The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Apr 25, 20235 min read
The Future Of Digital Marketing: What's Next For 2023 And Beyond?
This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.
100
Gemma Walton
Mar 10, 20235 min read
How Can New AI Writing Tools Like ChatGPT3 Help Marketers?
New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly
140
Gemma Walton
Mar 7, 20232 min read
How to Stay Ahead: The Benefits Of Upskilling In AI
As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.
100
Gemma Walton
Feb 28, 20235 min read
What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?
In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.
100
Gemma Walton
Feb 21, 20235 min read
What Social Media And Website Design Trends Will There Be In 2023?
With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.
70
Gemma Walton
Feb 10, 20235 min read
How Can You Create Graphics Using AI?
Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.
110
Gemma Walton
Feb 3, 20235 min read
How Can AI Support Your Business In 2023?
By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.
120
Gemma Walton
Jan 17, 20235 min read
How Can You Use AI To Write Content For Your Business Or Brand
In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.
80
Gemma Walton
Nov 4, 20225 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
230
Gemma Walton
Oct 8, 20225 min read
Artificial Intelligence Tools For Business Analysis
This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.
471
Gemma Walton
Sep 24, 20225 min read
Building A Business Case For Upskilling Your Current Employees
By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.
210
Gemma Walton
Sep 20, 20224 min read
Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
290
Gemma Walton
Sep 13, 20225 min read
How Do You Encourage Your Workforce To Upskill And Improve Their Career Options
Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.
260
Gemma Walton
Jul 27, 20225 min read
How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence
With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?
200
Gemma Walton
Jul 2, 20225 min read
What Will Business Look Like In The Metaverse
From virtual worlds to digital currencies, companies are looking at the tech in the metaverse as ways to serve their customers' needs.
150
Gemma Walton
May 21, 20224 min read
How To Be Successful With Online Learning
If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.
270
Gemma Walton
Mar 10, 20225 min read
Artificial Intelligence In Marketing
Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.
430
bottom of page