The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Gemma Walton

May 243 min read

What Does a Digital Product Manager Do?

In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.

How AI is Revolutionising Content Creation for Small Businesses

Gemma Walton

May 144 min read

How AI is Revolutionising Content Creation for Small Businesses

AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.

AI Diploma Online Course: Your Gateway to Advanced Career Opportunities

Gemma Walton

May 83 min read

AI Diploma Online Course: Your Gateway to Advanced Career Opportunities

The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.

Proven Digital Marketing Strategies to Scale Your Small Business in 2024

Gemma Walton

May 65 min read

Proven Digital Marketing Strategies to Scale Your Small Business in 2024

In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.

Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024

Gemma Walton

Apr 297 min read

Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024

Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.

Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge

Gemma Walton

Oct 3, 20233 min read

Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.

Exciting Updates to the Duco Digital Training Website

Gemma Walton

Jul 27, 20232 min read

Exciting Updates to the Duco Digital Training Website

The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.

How Can New AI Writing Tools Like ChatGPT3 Help Marketers?

Gemma Walton

Mar 10, 20235 min read

How Can New AI Writing Tools Like ChatGPT3 Help Marketers?

New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly

How to Stay Ahead: The Benefits Of Upskilling In AI

Gemma Walton

Mar 7, 20232 min read

How to Stay Ahead: The Benefits Of Upskilling In AI

As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.

What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?

Gemma Walton

Feb 28, 20235 min read

What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?

In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.

What Will Change In Data Protection For Business In 2023?

Gemma Walton

Feb 24, 20235 min read

What Will Change In Data Protection For Business In 2023?

In 2023, there will be an increase in global legislation on data privacy and the development of US privacy regulations.

What Are The Data Protection Trends For 2023?

Gemma Walton

Feb 17, 20235 min read

What Are The Data Protection Trends For 2023?

As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.

Gemma Walton

Feb 10, 20235 min read

How Can You Create Graphics Using AI?

Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.

How Can AI Support Your Business In 2023?

Gemma Walton

Feb 3, 20235 min read

How Can AI Support Your Business In 2023?

By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.

Gemma Walton

Nov 4, 20225 min read

AI Tools For Marketing

AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.

Artificial Intelligence Tools For Business Analysis

Gemma Walton

Oct 8, 20225 min read

Artificial Intelligence Tools For Business Analysis

This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.

Building A Business Case For Upskilling Your Current Employees

Gemma Walton

Sep 24, 20225 min read

Building A Business Case For Upskilling Your Current Employees

By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.

Gemma Walton

Sep 20, 20224 min read

Top Tips For Online Learning

In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.

How Do You Encourage Your Workforce To Upskill And Improve Their Career Options

Gemma Walton

Sep 13, 20225 min read

How Do You Encourage Your Workforce To Upskill And Improve Their Career Options

Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.

What Soft Skills Do You Need If You Work In Tech

Gemma Walton

Sep 6, 20225 min read

What Soft Skills Do You Need If You Work In Tech

As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.

Gemma Walton Marketing

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