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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Jan 213 min read
Top Digital Marketing Innovations for 2025: Transformative Strategies for Success
Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.
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Gemma Walton
May 24, 20244 min read
What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.
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Gemma Walton
May 14, 20245 min read
How AI is Revolutionising Content Creation for Small Businesses
AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.
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Gemma Walton
May 8, 20243 min read
AI Diploma Online Course: Your Gateway to Advanced Career Opportunities
The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.
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Gemma Walton
May 6, 20247 min read
Proven Digital Marketing Strategies to Scale Your Small Business in 2024
In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.
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Gemma Walton
Apr 29, 20247 min read
Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024
Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.
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Gemma Walton
Oct 3, 20233 min read
Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.
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Gemma Walton
Jul 27, 20232 min read
Exciting Updates to the Duco Digital Training Website
The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.
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Gemma Walton
Mar 10, 20235 min read
How Can New AI Writing Tools Like ChatGPT3 Help Marketers?
New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly
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Gemma Walton
Mar 7, 20232 min read
How to Stay Ahead: The Benefits Of Upskilling In AI
As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.
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Gemma Walton
Feb 28, 20235 min read
What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?
In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.
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Gemma Walton
Feb 24, 20235 min read
What Will Change In Data Protection For Business In 2023?
In 2023, there will be an increase in global legislation on data privacy and the development of US privacy regulations.
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Gemma Walton
Feb 17, 20235 min read
What Are The Data Protection Trends For 2023?
As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.
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Gemma Walton
Feb 10, 20235 min read
How Can You Create Graphics Using AI?
Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.
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Gemma Walton
Feb 3, 20235 min read
How Can AI Support Your Business In 2023?
By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.
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Gemma Walton
Nov 4, 20225 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
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Gemma Walton
Oct 8, 20225 min read
Artificial Intelligence Tools For Business Analysis
This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.
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Gemma Walton
Sep 24, 20225 min read
Building A Business Case For Upskilling Your Current Employees
By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.
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Gemma Walton
Sep 20, 20224 min read
Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
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Gemma Walton
Sep 13, 20225 min read
How Do You Encourage Your Workforce To Upskill And Improve Their Career Options
Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.
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