The Purple Blog

The European Union's Artificial Intelligence Act (EU AI Act) is a landmark regulation that sets comprehensive rules for AI systems within the EU. Even though the UK has left the EU, this Act has significant implications for UK businesses, especially those operating in or with the EU market.

Learn how UK small businesses can leverage metaverse and AI technologies inspired by Aespa's digital innovations to stay ahead in the digital world.

In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.

Discover how personalised marketing strategies can boost engagement and conversions. Learn the benefits of tailoring your strategies.

Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.

Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.

Discover the top digital marketing strategies for 2025, including AI-driven SEO, cross-pollination marketing, and video content trends.

Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.

Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

Discover the essential guide to SEO for small businesses with practical tips, a checklist, and FAQs to boost your online presence.

Discover the do’s & don'ts of effective leadership with real-world examples. Learn lessons from today's leaders to enhance your skills.

Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.

Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.

Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?

Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.

Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.

Learn about Gary Vaynerchuk's Taylor Swift Principle and Rule, and how they revolutionise marketing and community building.

Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.