The Purple Blog

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Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Exciting Updates to the Duco Digital Training Website

Gemma Walton

Jul 27, 20232 min read

Exciting Updates to the Duco Digital Training Website

The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.

What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?

Gemma Walton

Feb 28, 20235 min read

What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?

In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.

Artificial Intelligence Tools For Business Analysis

Gemma Walton

Oct 8, 20225 min read

Artificial Intelligence Tools For Business Analysis

This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.

Building A Business Case For Upskilling Your Current Employees

Gemma Walton

Sep 24, 20225 min read

Building A Business Case For Upskilling Your Current Employees

By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.

Gemma Walton

Sep 20, 20224 min read

Top Tips For Online Learning

In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.

How Do You Encourage Your Workforce To Upskill And Improve Their Career Options

Gemma Walton

Sep 13, 20225 min read

How Do You Encourage Your Workforce To Upskill And Improve Their Career Options

Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.

What Soft Skills Do You Need If You Work In Tech

Gemma Walton

Sep 6, 20225 min read

What Soft Skills Do You Need If You Work In Tech

As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.

What Has Changed In Business Analysis Over The Last Five Years?

Gemma Walton

Aug 16, 20225 min read

What Has Changed In Business Analysis Over The Last Five Years?

As the priorities of business and tech continue to merge, titles may shift, but business analysis skills will continue to be critical.

What Soft Skills Do You Need If You’re A Business Analyst?

Gemma Walton

Aug 9, 20225 min read

What Soft Skills Do You Need If You’re A Business Analyst?

If you want to become a successful business analyst, it is always going to be helpful for you to work on your people skills.

What Will Data Protection Look Like In The Metaverse?

Gemma Walton

Jun 27, 20225 min read

What Will Data Protection Look Like In The Metaverse?

The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.

Go Back To School While Starting Your Business Using These Strategies

Gemma Walton

Jun 9, 20223 min read

Go Back To School While Starting Your Business Using These Strategies

Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.

How To Be Successful With Online Learning

Gemma Walton

May 21, 20224 min read

How To Be Successful With Online Learning

If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.

What Are The Business Analysis Techniques?

Gemma Walton

May 3, 20225 min read

What Are The Business Analysis Techniques?

Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.

Gemma Walton

Mar 29, 20222 min read

Do Business Analysts Add Value?

Industry experts Christina Lovelock, Debra Paul, Linda Parker and David Beckham discuss Business Analysts and ask do they add value.

What Does A Marketing Business Analyst Do?

Gemma Walton

Mar 25, 20225 min read

What Does A Marketing Business Analyst Do?

Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.

How Do You Get A Job In Business Analysis?

Gemma Walton

Mar 22, 20222 min read

How Do You Get A Job In Business Analysis?

Looking for a new career or thinking about getting a job in business analysis? Not sure where to start or what qualifications you need?

Gemma Walton

Mar 15, 20222 min read

How Do You Become A Business Analyst?

Ever wondered what it would be like to create apps or defend companies from cyber-attacks? Interested in how to become a Business Analyst?

Gemma Walton

Mar 10, 20225 min read

Artificial Intelligence In Marketing

Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.

Gemma Walton Marketing

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