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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Business Analysis Techniques in Marketing and Digital
In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.
Gemma Walton
19 hours ago5 min read
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Exciting Updates to the Duco Digital Training Website
The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.
Gemma Walton
Jul 27, 20232 min read
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What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?
In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.
Gemma Walton
Feb 28, 20235 min read
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Artificial Intelligence Tools For Business Analysis
This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.
Gemma Walton
Oct 8, 20225 min read
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Building A Business Case For Upskilling Your Current Employees
By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.
Gemma Walton
Sep 24, 20225 min read
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Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
Gemma Walton
Sep 20, 20224 min read
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How Do You Encourage Your Workforce To Upskill And Improve Their Career Options
Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.
Gemma Walton
Sep 13, 20225 min read
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What Soft Skills Do You Need If You Work In Tech
As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.
Gemma Walton
Sep 6, 20225 min read
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What Has Changed In Business Analysis Over The Last Five Years?
As the priorities of business and tech continue to merge, titles may shift, but business analysis skills will continue to be critical.
Gemma Walton
Aug 16, 20225 min read
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What Soft Skills Do You Need If You’re A Business Analyst?
If you want to become a successful business analyst, it is always going to be helpful for you to work on your people skills.
Gemma Walton
Aug 9, 20225 min read
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What Will Data Protection Look Like In The Metaverse?
The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.
Gemma Walton
Jun 27, 20225 min read
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Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
Gemma Walton
Jun 9, 20223 min read
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How To Be Successful With Online Learning
If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.
Gemma Walton
May 21, 20224 min read
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What Are The Business Analysis Techniques?
Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.
Gemma Walton
May 3, 20225 min read
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Do Business Analysts Add Value?
Industry experts Christina Lovelock, Debra Paul, Linda Parker and David Beckham discuss Business Analysts and ask do they add value.
Gemma Walton
Mar 29, 20222 min read
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What Does A Marketing Business Analyst Do?
Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.
Gemma Walton
Mar 25, 20225 min read
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How Do You Get A Job In Business Analysis?
Looking for a new career or thinking about getting a job in business analysis?
Not sure where to start or what qualifications you need?
Gemma Walton
Mar 22, 20222 min read
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How Do You Become A Business Analyst?
Ever wondered what it would be like to create apps or defend companies from cyber-attacks? Interested in how to become a Business Analyst?
Gemma Walton
Mar 15, 20222 min read
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Artificial Intelligence In Marketing
Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.
Gemma Walton
Mar 10, 20225 min read
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