The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands

Gemma Walton

Sep 37 min read

AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them

Gemma Walton

Aug 255 min read

Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them

Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

The Do’s and Don'ts of Effective Leadership: Lessons for Today's Leaders

Gemma Walton

Aug 65 min read

The Do’s and Don'ts of Effective Leadership: Lessons for Today's Leaders

Discover the do’s & don'ts of effective leadership with real-world examples. Learn lessons from today's leaders to enhance your skills.

KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn

Gemma Walton

Jul 293 min read

KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn

Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.

Understanding the New EU AI Act: What It Means for UK Businesses

Gemma Walton

Jul 225 min read

Understanding the New EU AI Act: What It Means for UK Businesses

Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.

The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies

Gemma Walton

Jul 1612 min read

The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies

Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?

Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work

Gemma Walton

Jul 28 min read

Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work

Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.

What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink

Gemma Walton

Jun 1710 min read

What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink

Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.

Gemma Walton

May 316 min read

Boosting Your Brand on a Budget: Affordable Marketing Tactics That Work

Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.

Gemma Walton

May 243 min read

What Does a Digital Product Manager Do?

In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.

Unlocking the Potential of Virtual Marketing Support for Business Growth

Gemma Walton

May 203 min read

Unlocking the Potential of Virtual Marketing Support for Business Growth

Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.

How AI is Revolutionising Content Creation for Small Businesses

Gemma Walton

May 144 min read

How AI is Revolutionising Content Creation for Small Businesses

AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.

AI Diploma Online Course: Your Gateway to Advanced Career Opportunities

Gemma Walton

May 83 min read

AI Diploma Online Course: Your Gateway to Advanced Career Opportunities

The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.

Proven Digital Marketing Strategies to Scale Your Small Business in 2024

Gemma Walton

May 65 min read

Proven Digital Marketing Strategies to Scale Your Small Business in 2024

In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.

How to Stay Ahead: The Benefits Of Upskilling In AI

Gemma Walton

Mar 7, 20232 min read

How to Stay Ahead: The Benefits Of Upskilling In AI

As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.

What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?

Gemma Walton

Feb 28, 20235 min read

What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?

In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.

What Will Change In Data Protection For Business In 2023?

Gemma Walton

Feb 24, 20235 min read

What Will Change In Data Protection For Business In 2023?

In 2023, there will be an increase in global legislation on data privacy and the development of US privacy regulations.

Artificial Intelligence Tools For Business Analysis

Gemma Walton

Oct 8, 20225 min read

Artificial Intelligence Tools For Business Analysis

This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.

Building A Business Case For Upskilling Your Current Employees

Gemma Walton

Sep 24, 20225 min read

Building A Business Case For Upskilling Your Current Employees

By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.

Gemma Walton

Sep 20, 20224 min read

Top Tips For Online Learning

In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.

Gemma Walton Marketing

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