top of page
The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
3 days ago3 min read
The Power of Personalisation: Tailoring Your Digital Marketing Strategy for Maximum Impact
Discover how personalised marketing strategies can boost engagement and conversions. Learn the benefits of tailoring your strategies.
00
Gemma Walton
Feb 106 min read
AI News: Latest Innovations in Marketing & Content Creation
Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.
160
Gemma Walton
Jan 312 min read
Outsourcing Digital Marketing for SMEs: How to Reclaim Your Time
Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.
20
Gemma Walton
Jan 213 min read
Top Digital Marketing Innovations for 2025: Transformative Strategies for Success
Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.
120
Gemma Walton
Sep 3, 20247 min read
AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands
Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.
870
Gemma Walton
Aug 25, 20245 min read
Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.
120
Gemma Walton
Aug 6, 20245 min read
The Do’s and Don'ts of Effective Leadership: Lessons for Today's Leaders
Discover the do’s & don'ts of effective leadership with real-world examples. Learn lessons from today's leaders to enhance your skills.
422
Gemma Walton
Jul 29, 20244 min read
KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn
Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.
160
Gemma Walton
Jul 22, 20245 min read
Understanding the New EU AI Act: What It Means for UK Businesses
Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.
180
Gemma Walton
Jul 16, 202412 min read
The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies
Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?
2201
Gemma Walton
Jul 2, 20248 min read
Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work
Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.
180
Gemma Walton
Jun 17, 202411 min read
What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink
Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.
1402
Gemma Walton
May 31, 20247 min read
Boosting Your Brand on a Budget: Affordable Marketing Tactics That Work
Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.
100
Gemma Walton
May 24, 20244 min read
What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.
30
Gemma Walton
May 20, 20244 min read
Unlocking the Potential of Virtual Marketing Support for Business Growth
Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.
181
Gemma Walton
May 14, 20245 min read
How AI is Revolutionising Content Creation for Small Businesses
AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.
210
Gemma Walton
May 8, 20243 min read
AI Diploma Online Course: Your Gateway to Advanced Career Opportunities
The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.
100
Gemma Walton
May 6, 20247 min read
Proven Digital Marketing Strategies to Scale Your Small Business in 2024
In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.
330
Gemma Walton
Mar 7, 20232 min read
How to Stay Ahead: The Benefits Of Upskilling In AI
As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.
100
Gemma Walton
Feb 28, 20235 min read
What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?
In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.
100
bottom of page