The Purple Blog

The European Union's Artificial Intelligence Act (EU AI Act) is a landmark regulation that sets comprehensive rules for AI systems within the EU. Even though the UK has left the EU, this Act has significant implications for UK businesses, especially those operating in or with the EU market.

In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.

Discover how personalised marketing strategies can boost engagement and conversions. Learn the benefits of tailoring your strategies.

Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.

Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.

Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

Discover the do’s & don'ts of effective leadership with real-world examples. Learn lessons from today's leaders to enhance your skills.

Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.

Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.

Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?

Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.

Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.

Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.

In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.

Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.

AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.

The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.

In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.