The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Gemma Walton

Aug 2, 20225 min read

What Is Digital Transformation?

Digital transformation is a process for radically changing something using digital tools and describes adopting technologies.

How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence

Gemma Walton

Jul 27, 20225 min read

How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence

With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?

What Will Online Learning Look Like In The Metaverse

Gemma Walton

Jul 20, 20225 min read

What Will Online Learning Look Like In The Metaverse

Education in the future is going to be, on a metaverse, which is the virtual re-creation of the real world but what will it look like?

What Will Business Look Like In The Metaverse

Gemma Walton

Jul 2, 20225 min read

What Will Business Look Like In The Metaverse

From virtual worlds to digital currencies, companies are looking at the tech in the metaverse as ways to serve their customers' needs.

What Will Data Protection Look Like In The Metaverse?

Gemma Walton

Jun 27, 20225 min read

What Will Data Protection Look Like In The Metaverse?

The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.

How Will The Metaverse Affect How Brands Do Social Media

Gemma Walton

Jun 24, 20225 min read

How Will The Metaverse Affect How Brands Do Social Media

Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.

How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month

Gemma Walton

Jun 19, 20225 min read

How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month

There is no better time than Pride month to review a few ways you can champion social issues and reflect your company’s values on this.

Go Back To School While Starting Your Business Using These Strategies

Gemma Walton

Jun 9, 20223 min read

Go Back To School While Starting Your Business Using These Strategies

Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.

Best Practice For Running A Successful Ecommerce Website

Gemma Walton

Jun 5, 20225 min read

Best Practice For Running A Successful Ecommerce Website

For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.

How Do You Know It’s Time for a Workcation

Gemma Walton

Jun 2, 20224 min read

How Do You Know It’s Time for a Workcation

There are many pros and cons that come along with remote work but one of the most beneficial aspects is flexibility.

How To Be Successful With Online Learning

Gemma Walton

May 21, 20224 min read

How To Be Successful With Online Learning

If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.

What Data Protections Skills Does A Data Protection Officer Need?

Gemma Walton

May 12, 20225 min read

What Data Protections Skills Does A Data Protection Officer Need?

Article 37 GDPR states: “The appointment of the Data Protection Officer is based on professional competence.

What Are The Business Analysis Techniques?

Gemma Walton

May 3, 20225 min read

What Are The Business Analysis Techniques?

Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.

How Do You Repurpose Content For Other Channels?

Gemma Walton

Apr 28, 20224 min read

How Do You Repurpose Content For Other Channels?

There are different formats for content reuse and different channels you can consider when reusing content.

What Tasks Does A Data Protection Officer Have To Carry Out?

Gemma Walton

Apr 25, 20225 min read

What Tasks Does A Data Protection Officer Have To Carry Out?

The role of a Data Protection Officer is to inform companies (whether data controllers or processors) of their data protection obligations.

What Does Data Protection Look Like For The World In 2022

Gemma Walton

Apr 5, 20225 min read

What Does Data Protection Look Like For The World In 2022

As reported last year, the EU GDPR continues to be the new global standard and adhering to it will make compliance with future laws easier.

Case Study - Pennington Funeral Services

Gemma Walton

Mar 30, 20222 min read

Case Study - Pennington Funeral Services

Check out this Case Study about Pennington Funeral Services who I helped get online with Google My Business and Facebook and a simple site.

Gemma Walton

Mar 30, 20222 min read

Case Study - Flourish Unlimited

Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy

Gemma Walton

Mar 29, 20222 min read

Do Business Analysts Add Value?

Industry experts Christina Lovelock, Debra Paul, Linda Parker and David Beckham discuss Business Analysts and ask do they add value.

What Does A Marketing Business Analyst Do?

Gemma Walton

Mar 25, 20225 min read

What Does A Marketing Business Analyst Do?

Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.

Gemma Walton Marketing

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