Gemma Walton
What Is Digital Transformation?
Digital transformation is a process for radically changing something using digital tools and describes adopting technologies.
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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Jul 27, 20225 min read
How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence
With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?
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Gemma Walton
Jul 20, 20225 min read
What Will Online Learning Look Like In The Metaverse
Education in the future is going to be, on a metaverse, which is the virtual re-creation of the real world but what will it look like?
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Gemma Walton
Jul 2, 20225 min read
What Will Business Look Like In The Metaverse
From virtual worlds to digital currencies, companies are looking at the tech in the metaverse as ways to serve their customers' needs.
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Gemma Walton
Jun 27, 20225 min read
What Will Data Protection Look Like In The Metaverse?
The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.
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Gemma Walton
Jun 24, 20225 min read
How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
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Gemma Walton
Jun 19, 20225 min read
How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month
There is no better time than Pride month to review a few ways you can champion social issues and reflect your company’s values on this.
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Gemma Walton
Jun 9, 20223 min read
Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
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Gemma Walton
Jun 5, 20225 min read
Best Practice For Running A Successful Ecommerce Website
For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.
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Gemma Walton
Jun 2, 20224 min read
How Do You Know It’s Time for a Workcation
There are many pros and cons that come along with remote work but one of the most beneficial aspects is flexibility.
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Gemma Walton
May 21, 20224 min read
How To Be Successful With Online Learning
If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.
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Gemma Walton
May 12, 20225 min read
What Data Protections Skills Does A Data Protection Officer Need?
Article 37 GDPR states: “The appointment of the Data Protection Officer is based on professional competence.
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Gemma Walton
May 3, 20225 min read
What Are The Business Analysis Techniques?
Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.
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Gemma Walton
Apr 28, 20224 min read
How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
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Gemma Walton
Apr 25, 20225 min read
What Tasks Does A Data Protection Officer Have To Carry Out?
The role of a Data Protection Officer is to inform companies (whether data controllers or processors) of their data protection obligations.
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Gemma Walton
Apr 5, 20225 min read
What Does Data Protection Look Like For The World In 2022
As reported last year, the EU GDPR continues to be the new global standard and adhering to it will make compliance with future laws easier.
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Gemma Walton
Mar 30, 20222 min read
Case Study - Pennington Funeral Services
Check out this Case Study about Pennington Funeral Services who I helped get online with Google My Business and Facebook and a simple site.
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Gemma Walton
Mar 30, 20222 min read
Case Study - Flourish Unlimited
Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy
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Gemma Walton
Mar 29, 20222 min read
Do Business Analysts Add Value?
Industry experts Christina Lovelock, Debra Paul, Linda Parker and David Beckham discuss Business Analysts and ask do they add value.
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Gemma Walton
Mar 25, 20225 min read
What Does A Marketing Business Analyst Do?
Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.
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