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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Sep 8, 20225 min read
How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
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Gemma Walton
Sep 6, 20225 min read
What Soft Skills Do You Need If You Work In Tech
As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.
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Gemma Walton
Aug 16, 20225 min read
What Has Changed In Business Analysis Over The Last Five Years?
As the priorities of business and tech continue to merge, titles may shift, but business analysis skills will continue to be critical.
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Gemma Walton
Aug 16, 20225 min read
What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
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Gemma Walton
Aug 9, 20225 min read
What Soft Skills Do You Need If You’re A Business Analyst?
If you want to become a successful business analyst, it is always going to be helpful for you to work on your people skills.
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Gemma Walton
Aug 2, 20225 min read
What Is Digital Transformation?
Digital transformation is a process for radically changing something using digital tools and describes adopting technologies.
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Gemma Walton
Jul 27, 20225 min read
How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence
With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?
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Gemma Walton
Jul 20, 20225 min read
What Will Online Learning Look Like In The Metaverse
Education in the future is going to be, on a metaverse, which is the virtual re-creation of the real world but what will it look like?
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Gemma Walton
Jul 2, 20225 min read
What Will Business Look Like In The Metaverse
From virtual worlds to digital currencies, companies are looking at the tech in the metaverse as ways to serve their customers' needs.
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Gemma Walton
Jun 27, 20225 min read
What Will Data Protection Look Like In The Metaverse?
The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.
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Gemma Walton
Jun 24, 20225 min read
How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
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Gemma Walton
Jun 19, 20225 min read
How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month
There is no better time than Pride month to review a few ways you can champion social issues and reflect your company’s values on this.
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Gemma Walton
Jun 9, 20223 min read
Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
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Gemma Walton
Jun 5, 20225 min read
Best Practice For Running A Successful Ecommerce Website
For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.
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Gemma Walton
Jun 2, 20224 min read
How Do You Know It’s Time for a Workcation
There are many pros and cons that come along with remote work but one of the most beneficial aspects is flexibility.
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Gemma Walton
May 21, 20224 min read
How To Be Successful With Online Learning
If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.
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Gemma Walton
May 12, 20225 min read
What Data Protections Skills Does A Data Protection Officer Need?
Article 37 GDPR states: “The appointment of the Data Protection Officer is based on professional competence.
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Gemma Walton
May 3, 20225 min read
What Are The Business Analysis Techniques?
Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.
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Gemma Walton
Apr 28, 20224 min read
How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
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Gemma Walton
Apr 25, 20225 min read
What Tasks Does A Data Protection Officer Have To Carry Out?
The role of a Data Protection Officer is to inform companies (whether data controllers or processors) of their data protection obligations.
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