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The Purple Blog
Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.


What Are The Business Analysis Techniques?
Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.

Gemma Walton
May 3, 20225 min read
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How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.

Gemma Walton
Apr 28, 20224 min read
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What Tasks Does A Data Protection Officer Have To Carry Out?
The role of a Data Protection Officer is to inform companies (whether data controllers or processors) of their data protection obligations.

Gemma Walton
Apr 25, 20225 min read
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What Does Data Protection Look Like For The World In 2022
As reported last year, the EU GDPR continues to be the new global standard and adhering to it will make compliance with future laws easier.

Gemma Walton
Apr 5, 20225 min read
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Case Study - Pennington Funeral Services
Check out this Case Study about Pennington Funeral Services who I helped get online with Google My Business and Facebook and a simple site.

Gemma Walton
Mar 30, 20222 min read
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Case Study - Flourish Unlimited
Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy

Gemma Walton
Mar 30, 20222 min read
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Do Business Analysts Add Value?
Industry experts Christina Lovelock, Debra Paul, Linda Parker and David Beckham discuss Business Analysts and ask do they add value.

Gemma Walton
Mar 29, 20222 min read
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What Does A Marketing Business Analyst Do?
Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.

Gemma Walton
Mar 25, 20225 min read
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How Do You Get A Job In Business Analysis?
Looking for a new career or thinking about getting a job in business analysis?
Not sure where to start or what qualifications you need?

Gemma Walton
Mar 22, 20222 min read
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Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.

Gemma Walton
Mar 18, 20225 min read
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How Do You Become A Business Analyst?
Ever wondered what it would be like to create apps or defend companies from cyber-attacks? Interested in how to become a Business Analyst?

Gemma Walton
Mar 15, 20222 min read
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How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started
February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.

Gemma Walton
Feb 24, 20225 min read
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Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!

Gemma Walton
Feb 8, 20225 min read
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