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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Proven Digital Marketing Strategies to Scale Your Small Business in 2024
In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.
Gemma Walton
May 6, 20247 min read
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The Social Media Revolution: Why UK Small Businesses Should Get on Board
If you’re a UK small business and you’re not already harnessing the power of social media, you're missing out on a golden opportunity.
Gemma Walton
Oct 12, 20234 min read
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Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.
Gemma Walton
Oct 3, 20233 min read
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How To Boost Your Business With The Power Of Social Media
Are you a business owner looking for ways to increase your customer base and drive sales? You need to leverage the power of social media.
Gemma Walton
Apr 19, 20232 min read
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How Can New AI Writing Tools Like ChatGPT3 Help Marketers?
New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly
Gemma Walton
Mar 10, 20235 min read
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How Can You Use AI To Write Content For Your Business Or Brand
In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.
Gemma Walton
Jan 17, 20235 min read
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Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
Gemma Walton
Sep 17, 20224 min read
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How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
Gemma Walton
Sep 8, 20225 min read
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What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
Gemma Walton
Aug 16, 20225 min read
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Top Tips For SEO In 2022
These SEO tips can help you rank better on Google, Bing, and other search engines, increase visibility and drive more traffic to your site.
Gemma Walton
Jul 13, 20224 min read
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How Do You Make A Video Go Viral?
If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.
Gemma Walton
May 8, 20224 min read
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What Is Marketing In The Metaverse?
The digital marketing metaverse is going to be pretty cool. Understanding what it is and what it is capable of will give marketers an edge.
Gemma Walton
Apr 3, 20225 min read
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How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started
February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.
Gemma Walton
Feb 24, 20225 min read
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Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
Gemma Walton
Feb 16, 20225 min read
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The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
Gemma Walton
Feb 1, 20223 min read
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How To Increase Sales Through Your Website
This will enable you to create a powerful structure for your digital marketing campaigns and achieve the best results in terms of sales.
Gemma Walton
Jan 7, 20226 min read
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Creating Videos For Social Media Isn't As Hard As You Think
Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!
Gemma Walton
Jan 4, 20226 min read
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