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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
May 24, 20244 min read
What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.
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Gemma Walton
Apr 29, 20247 min read
Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024
Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.
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Gemma Walton
Jun 12, 20225 min read
How To Improve Sales For Your Ecommerce Website
Increasing ecommerce sales is not only about getting customers to your website. One way to increase your sales is to increase the revenue.
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Gemma Walton
May 29, 20224 min read
Ecommerce Home Page Best Practices For Conversions
In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.
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Gemma Walton
May 17, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
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Gemma Walton
Mar 30, 20222 min read
Case Study - Flourish Unlimited
Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy
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Gemma Walton
Mar 25, 20225 min read
What Does A Marketing Business Analyst Do?
Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.
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Gemma Walton
Mar 10, 20225 min read
Artificial Intelligence In Marketing
Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.
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Gemma Walton
Feb 24, 20225 min read
How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started
February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.
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Gemma Walton
Feb 16, 20225 min read
Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
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Gemma Walton
Jan 7, 20226 min read
How To Increase Sales Through Your Website
This will enable you to create a powerful structure for your digital marketing campaigns and achieve the best results in terms of sales.
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Gemma Walton
Dec 31, 20213 min read
Why Is Marketing Automation Important For Small Businesses?
Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time & sales process.
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