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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Business Analysis Techniques in Marketing and Digital
In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.
Gemma Walton
Apr 15 min read
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AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands
Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.
Gemma Walton
Sep 3, 20247 min read
102
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Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.
Gemma Walton
Aug 25, 20245 min read
15
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KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn
Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.
Gemma Walton
Jul 29, 20244 min read
20
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Understanding the New EU AI Act: What It Means for UK Businesses
Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.
Gemma Walton
Jul 22, 20245 min read
19
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Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work
Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.
Gemma Walton
Jul 2, 20248 min read
20
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From Novice to Expert: How to Elevate Your Brand with Quality Digital Content
Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.
Gemma Walton
Jun 25, 20248 min read
18
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What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink
Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.
Gemma Walton
Jun 17, 202411 min read
191
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What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.
Gemma Walton
May 24, 20244 min read
4
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Proven Digital Marketing Strategies to Scale Your Small Business in 2024
In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.
Gemma Walton
May 6, 20247 min read
34
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Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.
Gemma Walton
Oct 3, 20233 min read
17
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Exciting Updates to the Duco Digital Training Website
The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.
Gemma Walton
Jul 27, 20232 min read
5
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The ABC’s Of Data Protection: What Every Employee Should Know
Data protection is a critical part of any organisation’s operations and every employee should understand the ABCs of data protection.
Gemma Walton
Apr 23, 20235 min read
18
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What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?
In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.
Gemma Walton
Feb 28, 20235 min read
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What Will Change In Data Protection For Business In 2023?
In 2023, there will be an increase in global legislation on data privacy and the development of US privacy regulations.
Gemma Walton
Feb 24, 20235 min read
2
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What Are The Data Protection Trends For 2023?
As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.
Gemma Walton
Feb 17, 20235 min read
5
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AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
Gemma Walton
Nov 4, 20225 min read
23
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Artificial Intelligence Tools For Business Analysis
This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.
Gemma Walton
Oct 8, 20225 min read
48
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How Do You Encourage Your Workforce To Upskill And Improve Their Career Options
Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.
Gemma Walton
Sep 13, 20225 min read
26
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What Soft Skills Do You Need If You Work In Tech
As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.
Gemma Walton
Sep 6, 20225 min read
19
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