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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Jul 29, 20244 min read
KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn
Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.
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Gemma Walton
Apr 29, 20247 min read
Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024
Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.
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Gemma Walton
Jul 27, 20232 min read
Exciting Updates to the Duco Digital Training Website
The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.
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Gemma Walton
Apr 23, 20235 min read
The ABC’s Of Data Protection: What Every Employee Should Know
Data protection is a critical part of any organisation’s operations and every employee should understand the ABCs of data protection.
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Gemma Walton
Feb 28, 20235 min read
What Business Intelligence Trends Should Business Analyst Be Monitoring In 2023?
In 2023, businesses will realise data is key to understanding customers, developing better products and services and streamlining processes.
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Gemma Walton
Feb 24, 20235 min read
What Will Change In Data Protection For Business In 2023?
In 2023, there will be an increase in global legislation on data privacy and the development of US privacy regulations.
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Gemma Walton
Feb 17, 20235 min read
What Are The Data Protection Trends For 2023?
As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.
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Gemma Walton
Nov 4, 20225 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
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Gemma Walton
Sep 20, 20224 min read
Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
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Gemma Walton
Sep 13, 20225 min read
How Do You Encourage Your Workforce To Upskill And Improve Their Career Options
Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.
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Gemma Walton
Jun 27, 20225 min read
What Will Data Protection Look Like In The Metaverse?
The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.
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Gemma Walton
Mar 17, 20225 min read
What Does A Data Protection Officer Do?
A Data Protection Officer is an employee or contractor hired to oversee a company's data protection strategy and ensure compliance.
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Gemma Walton
Mar 10, 20225 min read
Artificial Intelligence In Marketing
Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.
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