The Purple Blog

Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands

Gemma Walton

Sep 37 min read

AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn

Gemma Walton

Jul 293 min read

KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn

Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.

The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies

Gemma Walton

Jul 1612 min read

The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies

Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?

Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work

Gemma Walton

Jul 28 min read

Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work

Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.

Gemma Walton

Jun 257 min read

From Novice to Expert: How to Elevate Your Brand with Quality Digital Content

Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.

What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink

Gemma Walton

Jun 1710 min read

What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink

Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.

Gemma Walton

May 316 min read

Boosting Your Brand on a Budget: Affordable Marketing Tactics That Work

Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.

Unlocking the Potential of Virtual Marketing Support for Business Growth

Gemma Walton

May 203 min read

Unlocking the Potential of Virtual Marketing Support for Business Growth

Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.

Proven Digital Marketing Strategies to Scale Your Small Business in 2024

Gemma Walton

May 65 min read

Proven Digital Marketing Strategies to Scale Your Small Business in 2024

In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.

Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond

Gemma Walton

Oct 17, 20234 min read

Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond

The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?

How To Boost Your Business With The Power Of Social Media

Gemma Walton

Apr 19, 20232 min read

How To Boost Your Business With The Power Of Social Media

Are you a business owner looking for ways to increase your customer base and drive sales? You need to leverage the power of social media.

What Are The Social Media Trends For 2023?

Gemma Walton

Feb 7, 20235 min read

What Are The Social Media Trends For 2023?

Major social media platforms like Twitter, Facebook and LinkedIn are improving their video content to catch up with TikTok.

Tips To Keep Up To Date With Changes To Social Media Channels

Gemma Walton

Sep 17, 20224 min read

Tips To Keep Up To Date With Changes To Social Media Channels

By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.

How Do You Work Out The Best Social Media Channels To Use For Your Business

Gemma Walton

Sep 8, 20225 min read

How Do You Work Out The Best Social Media Channels To Use For Your Business

Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.

What Has Changed In Digital Marketing Over The Last Five Years?

Gemma Walton

Aug 16, 20225 min read

What Has Changed In Digital Marketing Over The Last Five Years?

Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?

What Will Data Protection Look Like In The Metaverse?

Gemma Walton

Jun 27, 20225 min read

What Will Data Protection Look Like In The Metaverse?

The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.

How To Improve Your Online Presence In 2022

Gemma Walton

May 17, 20224 min read

How To Improve Your Online Presence In 2022

You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.

Gemma Walton

May 8, 20224 min read

How Do You Make A Video Go Viral?

If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.

How Do You Repurpose Content For Other Channels?

Gemma Walton

Apr 28, 20224 min read

How Do You Repurpose Content For Other Channels?

There are different formats for content reuse and different channels you can consider when reusing content.

How To Avoid Getting Your Social Media Hacked In 2022

Gemma Walton

Apr 13, 20224 min read

How To Avoid Getting Your Social Media Hacked In 2022

Often, social media accounts are hacked because of poor answers to security questions, not because of cracking the password itself.

Gemma Walton Marketing

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