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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Business Analysis Techniques in Marketing and Digital
In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.
Gemma Walton
Apr 15 min read
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What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.
Gemma Walton
May 24, 20244 min read
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How AI is Revolutionising Content Creation for Small Businesses
AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.
Gemma Walton
May 14, 20245 min read
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AI Diploma Online Course: Your Gateway to Advanced Career Opportunities
The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.
Gemma Walton
May 8, 20243 min read
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Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.
Gemma Walton
Oct 3, 20233 min read
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Exciting Updates to the Duco Digital Training Website
The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.
Gemma Walton
Jul 27, 20232 min read
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What Are The Data Protection Trends For 2023?
As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.
Gemma Walton
Feb 17, 20235 min read
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Complete Performance Scale Up 6 Week Program
Start 2023 with a focussed growth plan and the tools you need to improve your performance and productivity for a prosperous year!
Gemma Walton
Oct 30, 20221 min read
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Building A Business Case For Upskilling Your Current Employees
By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.
Gemma Walton
Sep 24, 20225 min read
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Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
Gemma Walton
Sep 20, 20224 min read
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What Soft Skills Do You Need If You Work In Tech
As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.
Gemma Walton
Sep 6, 20225 min read
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What Has Changed In Business Analysis Over The Last Five Years?
As the priorities of business and tech continue to merge, titles may shift, but business analysis skills will continue to be critical.
Gemma Walton
Aug 16, 20225 min read
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How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence
With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?
Gemma Walton
Jul 27, 20225 min read
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Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
Gemma Walton
Jun 9, 20223 min read
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How To Be Successful With Online Learning
If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.
Gemma Walton
May 21, 20224 min read
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How to Study Online with Dyslexia
Studying online with dyslexia needn't hold you back from learning online. In this blog, I share links to popular tools which you can use.
Gemma Walton
Apr 15, 20221 min read
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What Does Data Protection Look Like For The World In 2022
As reported last year, the EU GDPR continues to be the new global standard and adhering to it will make compliance with future laws easier.
Gemma Walton
Apr 5, 20225 min read
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Case Study - Organic Pilates
Check out this Case Study about Organic Pilates who I helped with their digital strategy, some marketing automation and online presence.
Gemma Walton
Apr 2, 20222 min read
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Do Business Analysts Add Value?
Industry experts Christina Lovelock, Debra Paul, Linda Parker and David Beckham discuss Business Analysts and ask do they add value.
Gemma Walton
Mar 29, 20222 min read
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How Do You Get A Job In Business Analysis?
Looking for a new career or thinking about getting a job in business analysis?
Not sure where to start or what qualifications you need?
Gemma Walton
Mar 22, 20222 min read
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