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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Oct 12, 20234 min read
The Social Media Revolution: Why UK Small Businesses Should Get on Board
If you’re a UK small business and you’re not already harnessing the power of social media, you're missing out on a golden opportunity.
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Gemma Walton
Oct 5, 20233 min read
Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023
In the huge and ever-growing world of online marketing, it's easy for small businesses to get lost in the mix. But there’s one must have!
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Gemma Walton
Jun 22, 20233 min read
10 Digital Marketing Tools Every Business Owner Should Know About
Looking for digital marketing tools to help your business succeed? Check out my list of the top 10 tools every business owner should know.
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Gemma Walton
Apr 28, 20224 min read
How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
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Gemma Walton
Mar 25, 20225 min read
What Does A Marketing Business Analyst Do?
Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.
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Gemma Walton
Mar 18, 20225 min read
Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
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Gemma Walton
Feb 24, 20225 min read
How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started
February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.
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Gemma Walton
Feb 16, 20225 min read
Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
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Gemma Walton
Feb 8, 20225 min read
Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
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Gemma Walton
Feb 1, 20223 min read
The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
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Gemma Walton
Jan 25, 20225 min read
Setting Up A Facebook Page For Your Business
Facebook has over 2 billion active monthly users and is still the number one social media channel for marketers! So, it’s a great free tool!
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Gemma Walton
Jan 21, 20225 min read
Building An Engaged Online Community For Your Small Business
You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.
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