The Purple Blog

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Dive into The Purple Blog for expert insights on digital marketing, AI, and more.

Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Why Is Short Form Video Content The Future

Gemma Walton

Oct 4, 20224 min read

Why Is Short Form Video Content The Future

Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.

Tips To Keep Up To Date With Changes To Social Media Channels

Gemma Walton

Sep 17, 20224 min read

Tips To Keep Up To Date With Changes To Social Media Channels

By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.

How Do You Work Out The Best Social Media Channels To Use For Your Business

Gemma Walton

Sep 8, 20225 min read

How Do You Work Out The Best Social Media Channels To Use For Your Business

Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.

How Will The Metaverse Affect How Brands Do Social Media

Gemma Walton

Jun 24, 20225 min read

How Will The Metaverse Affect How Brands Do Social Media

Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.

How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started

Gemma Walton

Feb 24, 20225 min read

How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started

February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.

Marketing Planning For Your Business For 2022

Gemma Walton

Feb 16, 20225 min read

Marketing Planning For Your Business For 2022

Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.

Gemma Walton

Feb 1, 20223 min read

The Importance Of A Social Media Plan

Social media marketing can help you build a dedicated audience where people will share your content and support you.

Why Do You Need To Create A Social Media Strategy For Your Business For 2022?

Gemma Walton

Jan 28, 20225 min read

Why Do You Need To Create A Social Media Strategy For Your Business For 2022?

If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.

Gemma Walton

Jan 11, 20224 min read

Social Media Trends for 2022

We don’t yet know what these localised social media platforms will look like, but we anticipate that they may follow use cases such as Yelp.

Gemma Walton Marketing

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